740

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740 LACE, SHADOW BLUE with NB NAVY, G7402JG 740 LACE, SHADOW BLUE with NB NAVY, G7402JG
New
740 BUNGEE LACE, SHADOW BLUE with NB NAVY, I74022B 740 BUNGEE LACE, SHADOW BLUE with NB NAVY, I74022B
New
Night Lights 740​, FADED BLACK with DAWN GLOW with TAFFY BLUE, U7406AK Night Lights 740​, FADED BLACK with DAWN GLOW with TAFFY BLUE, U7406AK
NB Exclusive
740, WHITE with SEA SALT with SILVER METALLIC, U7407BO 740, WHITE with SEA SALT with SILVER METALLIC, U7407BO
New
740, SEA SALT with TRUFFLE SALT, U7402F3 740, SEA SALT with TRUFFLE SALT, U7402F3
740, HORIZON GREY with TRUFFLE METALLIC, U7404S4 740, HORIZON GREY with TRUFFLE METALLIC, U7404S4
740, WHITE with SILVER METALLIC, U7408LZ 740, WHITE with SILVER METALLIC, U7408LZ
740 BUNGEE LACE, SILVER METALLIC with SIGNAL PINK, P7407RC 740 BUNGEE LACE, SILVER METALLIC with SIGNAL PINK, P7407RC
740 BUNGEE LACE, BLACK CEMENT, IZ740BO 740 BUNGEE LACE, BLACK CEMENT, IZ740BO
740 LACE, BLACK CEMENT, GR740BO 740 LACE, BLACK CEMENT, GR740BO
740 Bungee Lace, WHITE with SILVER METALLIC, IZ740BM 740 Bungee Lace, WHITE with SILVER METALLIC, IZ740BM
740 LACE, TURTLEDOVE with LINEN, G7408M0 740 LACE, TURTLEDOVE with LINEN, G7408M0
740 Lace, WHITE with NB NAVY, GR740BM 740 Lace, WHITE with NB NAVY, GR740BM
740 BUNGEE LACE, SILVER METALLIC with SIGNAL PINK, I7408L4 740 BUNGEE LACE, SILVER METALLIC with SIGNAL PINK, I7408L4
740, CASTLEROCK with Metallic Silver with Silver Metallic, U740SG2 740, CASTLEROCK with Metallic Silver with Silver Metallic, U740SG2
Warm Skies 740, SHERBERT with ANGORA with STAR BURST, U7404II Warm Skies 740, SHERBERT with ANGORA with STAR BURST, U7404II
NB Exclusive
740, WHITE, U740WW2 740, WHITE, U740WW2
740 Lace, SILVER METALLIC with CINNAMON, G7404O9 740 Lace, SILVER METALLIC with CINNAMON, G7404O9
35% off

New Balance 740

The New Balance 740 reintroduces a 2000s-inspired running silhouette, blending retro design with modern comfort for everyday wear. Featuring breathable open-knit mesh, angular overlays, and a segmented ABZORB midsole, the 740 delivers lightweight cushioning and a smooth ride. Its distinctive Y2K aesthetic and versatile design make it a standout option for both streetwear and casual athletic style.

Pair your 740s with New Balance men’s hoodies, track pants, or explore the full range of men’s sneakers to complete your look.

Are New Balance 740 shoes good for everyday wear?

Yes, the 740 is designed with comfort in mind. ABZORB cushioning helps absorb impact, while the breathable mesh upper provides day-long comfort and support.

Does the New Balance 740 fit true to size?

The 740 generally fits true to size. For the most accurate fit, check our online size guide or visit a New Balance store for a fitting.

How do I style the New Balance 740?

The 740’s bold retro style pairs well with joggers, shorts, denim, and laid-back streetwear. Add a hoodie or graphic tee for an effortless everyday look.

How do I clean my New Balance 740 shoes?

Use a soft brush to remove dirt and wipe clean with a cloth dampened with mild soap and water. Avoid machine washing to maintain the shoe’s shape and materials.

Is the New Balance 740 suitable for running?

While inspired by running silhouettes, the 740 is intended as a lifestyle sneaker. For dedicated running shoes, explore our men’s running collection.