A split image showing IU sitting in an indoor environment and the right image showing Cooper Flagg standing in a store environment.
The Made in USA 990v7

The seventh generation of the 990 sneaker.

New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance’s US sales.

The Made in USA 990v7

The seventh generation of the 990 sneaker.

New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance’s US sales.

Made in USA 992 Unisex
AED1,099.00
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Made in USA 990v4 Unisex
AED1,099.00
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Salehe Bembury x New Balance 992 Men's
AED869.00 AED1,249.00
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Made in USA 992 Core Unisex
AED949.00
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Made in USA Core T-Shirt Men's
AED109.00 - AED249.00
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Made in USA Short Men's
AED89.00 - AED329.00
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Made without compromise.

The Fall/Winter '26 Collection

Made without compromise.

The Fall/Winter '26 Collection

A man standing in a desert environment.
Spring/Summer ‘26 apparel

A new selection of elevated sportswear classics.

A man standing in a desert environment.
Spring/Summer ‘26 apparel

A new selection of elevated sportswear classics.

A top-down image of a pair of grey 990v6 sneakers on a grey studio backdrop.
A hand putting a sneaker into a machine during its construction. 
Craftsmanship

The Made in USA range exemplifies craftsmanship, inside and out. Premium materials, worked by skilled craftspeople are a difference that can be seen. Comfort is a difference that can be felt. They’re style icons now, but they were created for top of the line performance. Although state of the art technology is ever evolving, they still represent the pinnacle of design and innovation. 

A hand putting a sneaker into a machine during its construction. 
Craftsmanship

The Made in USA range exemplifies craftsmanship, inside and out. Premium materials, worked by skilled craftspeople are a difference that can be seen. Comfort is a difference that can be felt. They’re style icons now, but they were created for top of the line performance. Although state of the art technology is ever evolving, they still represent the pinnacle of design and innovation. 

The Made in UK Collection

The Made in UK Collection

From Flimby to the world. 

From Flimby to the world.