740

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740, WHITE with SILVER METALLIC, U7408LZ 740, WHITE with SILVER METALLIC, U7408LZ
New
740, WHITE with NORDIC GREEN, U7402F3 740, WHITE with NORDIC GREEN, U7402F3
New
50% off
740, STREAMSONG with BLACK, U7402CJ 740, STREAMSONG with BLACK, U7402CJ
New
740, BLACK with NORDIC GREEN, U7407T3 740, BLACK with NORDIC GREEN, U7407T3
New
740 BUNGEE LACE, WHITE with LILAC GLO, I7404TE 740 BUNGEE LACE, WHITE with LILAC GLO, I7404TE
JJJJOUND X NEW BALANCE 740, PAPER WHITE with STONEWARE, U740N8M2 JJJJOUND X NEW BALANCE 740, PAPER WHITE with STONEWARE, U740N8M2
740, WHITE with SEA SALT with SILVER METALLIC, U7407BO 740, WHITE with SEA SALT with SILVER METALLIC, U7407BO
29% off
740, SLATE GREY with GREY MATTER, U740N9J9 740, SLATE GREY with GREY MATTER, U740N9J9
34% off
740 BUNGEE LACE, SILVER METALLIC with SIGNAL PINK, P7407RC 740 BUNGEE LACE, SILVER METALLIC with SIGNAL PINK, P7407RC
30% off
740, WHITE with SEA SALT with SILVER METALLIC, U7407BO 740, WHITE with SEA SALT with SILVER METALLIC, U7407BO
29% off
740 BUNGEE LACE, SILVER METALLIC with SIGNAL PINK, I7408L4 740 BUNGEE LACE, SILVER METALLIC with SIGNAL PINK, I7408L4
30% off
740 BUNGEE LACE, SHADOW BLUE with NB NAVY, I74022B 740 BUNGEE LACE, SHADOW BLUE with NB NAVY, I74022B
30% off
740 LACE, TIMBERWOLF with DRIFTWOOD, G740543 740 LACE, TIMBERWOLF with DRIFTWOOD, G740543
31% off
740, HORIZON GREY with TRUFFLE METALLIC, U7404S4 740, HORIZON GREY with TRUFFLE METALLIC, U7404S4
Night Lights 740​, FADED BLACK with DAWN GLOW with TAFFY BLUE, U7406AK Night Lights 740​, FADED BLACK with DAWN GLOW with TAFFY BLUE, U7406AK
NB Exclusive
740, WHITE, U740WW2 740, WHITE, U740WW2
740 LACE, BLACK CEMENT, GR740BO 740 LACE, BLACK CEMENT, GR740BO
740, CASTLEROCK with Metallic Silver with Silver Metallic, U740SG2 740, CASTLEROCK with Metallic Silver with Silver Metallic, U740SG2

New Balance 740

The New Balance 740 reintroduces a 2000s-inspired running silhouette, blending retro design with modern comfort for everyday wear. Featuring breathable open-knit mesh, angular overlays, and a segmented ABZORB midsole, the 740 delivers lightweight cushioning and a smooth ride. Its distinctive Y2K aesthetic and versatile design make it a standout option for both streetwear and casual athletic style.

Pair your 740s with New Balance men’s hoodies, track pants, or explore the full range of men’s sneakers to complete your look.

Are New Balance 740 shoes good for everyday wear?

Yes, the 740 is designed with comfort in mind. ABZORB cushioning helps absorb impact, while the breathable mesh upper provides day-long comfort and support.

Does the New Balance 740 fit true to size?

The 740 generally fits true to size. For the most accurate fit, check our online size guide or visit a New Balance store for a fitting.

How do I style the New Balance 740?

The 740’s bold retro style pairs well with joggers, shorts, denim, and laid-back streetwear. Add a hoodie or graphic tee for an effortless everyday look.

How do I clean my New Balance 740 shoes?

Use a soft brush to remove dirt and wipe clean with a cloth dampened with mild soap and water. Avoid machine washing to maintain the shoe’s shape and materials.

Is the New Balance 740 suitable for running?

While inspired by running silhouettes, the 740 is intended as a lifestyle sneaker. For dedicated running shoes, explore our men’s running collection.